The disco population

There wasn’t one definitive disco demographic.  The seventies saw the emergence of today’s pluralism, where individual variety of interests and tastes surpasses mass trends and fads.  Thus several different populations were attracted to the disco scene.

One population was the generation of younger baby boomers who felt left out of the sixties counterculture revolution.  They were teens during the sixties, perhaps college students, but were bystanders watching the events from the sidelines.  Many were wistfully envious of the expanding freedoms which they saw the hippies create, from personal evolution and quests for enlightenment, to the sexual revolution.  Especially the sexual revolution.

Continue reading

Studio 54: A nostalgic trip to glitter and disco

For many people, disco was seen as an escape, and the earliest discotheques provided a sanctuary. One of those world famous discotheques is Studio 54. The nightclub that was located at 254 West 54th Street, between Eight Avenue and Broadway in Midtown Manhattan, New York City. The building, (originally the Gallo Opera House) opened in 1927, the name of the building changed a bunch of times, but we all know it as Studio 54. The founders (Steve Rubell and Ian Schrager) of the club created an unique dance club that became famous for its celebrity guest lists, restrictive entry policies (you needed to look good and have great style), and open drug use. Rubell and Schrager spent thousand of dollars on lightning but also kept many of the theatres character

Continue reading

Starguardz. Disco Reinvented for today’s dance floors.

Say the word Disco and you immediately think about dancing, glitter, fashion and the late- ‘60s. Disco is known as an exclusive American movement. It developed out of late-’60s Motown, which at the time featured four-on-the-floor rhythms, lavish string production, indelible vocal hooks, touches of gospel music, and deep bass lines. 

Continue reading